Gamers Go Majority; Game Sales Up 10%
It’s official. According to a recent study by the Pew Internet and American Life Project, the majority of American adults now play video games of some kind (e.g. console, computer, mobile, online, etc.). Age is still a large determining factor - although more than four out of five US adults ages 18-29 said they were video gamers, only 23% of respondents 65 + identified the same way. The study also showed that men are slightly more likely to define themselves as gamers than women, and urbanites are more likely to game than those in rural areas. Income is a non-factor, but respondents with at least some college education are significantly more likely to game than their less-educated counterparts.
In a similar vein, The LA Times is reporting that video game sales are continuing at a “blistering” pace, with the video game industry recording a 10% sales increase last month to $2.91 billion, up from $2.64 billion in November 2007.