Internet Week & The Amanda Project
Spectrum has a great write-up of the Internet Week panel Beyond Facebook: How Today’s Students Will Use the Web of Tomorrow, which Fourth Story’s Ariel Aberg-Riger sat on last week.
The challenge, and perhaps opportunity, which Michael Staton noted, is to engage site visitors and charge for content. However, the key is not to sell content, but rather to sell a community’s trust.
While we have already seen this idea in practice with the likes of Yelp and Wikipedia, FSM took the concept to an entirely new level by using the Internet and new forms of technology to enable girls (ages 13 and up) to submit their own story lines to The Amanda Project. The premise behind The Amanda Project’s concept is to create online niche communities not only centered around a brand or product, but also around feelings and beliefs. The idea is for this to maximize user participation and partnership.
The article goes on to discuss The Amanda Project, and why one “former Hollywood film producer” thinks it “has the potential to be the most successful out of all the start-up ideas we heard from.”
Read the whole piece here!
UPDATE: Read more about the panel on Orient Lodge, PepsiCo’s Internet Week coverage, and Destination CRM.
UPDATE: Ariel has uploaded her slides from the panel, and findingDulcinea has uploaded videos of the panel.