Fourth Story Media

Whoohooo! The 2010 Webby Award Honorees were just announced, and The Amanda Project is being honored in the youth category! We couldn’t be happier. A big shout-out and congratulations to our fellow honorees:

• Adobe Youth Voices: PeaPods
• Erky Perky
• Marvel “Create Your Own Comic” Web site
• Nick Jr Boost
• Packland
• Simple Machines
• The Adventures of Freddo and The Time Machine
• The Best of Us Challenge
• V Inspired

And don’t forget to vote for the 2010 Webby Award Nominees!

Tim Meany has a lengthy (and quite excellent) post about the future of the story that recently blew up our Twitter feed with it’s large shout out to The Amanda Project & Fourth Story Media. An immensely quotable piece, it touches upon everything from the future of publishing, to paid content online, to Star Wars:

“When I first heard [The Amanda Project] described I immediately thought about Star Wars – people love the characters from Star Wars and extend them outside of the official intergalactic regulatory commission. They write, draw, dress-up as and discuss their favorite characters. Some franchises fear this loss of control and work against it – but how much smarter is it to embrace this fervor? Sure there’s a loss of control, but creators suffer this loss of control as soon as their book hits the shelf or their movie hits the big screen. The Amanda Project embraces this loss of control and allows the story to evolve within the community.

The Amanda Project also challenges our story about the future of publishing in more direct ways. While they’ve innovated and turned the audience on its head, they also have an editorial staff (“who are equally comfortable with traditional and brand-new forms of storytelling”) and a varied distribution model (“we believe that great stories can survive—and thrive—by finding their readers where they are: in bookstores, on websites, on cell phones, and in new media forms that are only just beginning to develop.”). Distribution is messy and always evolving, and there’s room for print, I suspect, well into the future. Even for the next generation.”

Read the whole piece on arc90

Peter Miller from the LA Times’ “Jacket Copy” has a great write-up of our SXSW Interactive “New Publishing & Web Content” panel:

“…It was nice, then, to end the day with a panel of publishing experts who were neither reactionaries nor doom-sayers. The centerpiece of the New Publishing and Web Content panel was the Amanda Project from Fourth Story Media. An experiment in bridging the best aspects of Web and print, the site invites young women to contribute to an ongoing book series about a character named Amanda.

The project doesn’t spell out the end of traditional book publishing as much as demonstrate another avenue. Lisa Holton, whose tenure in publishing often crossed over into new media, suggested that we should all take a step back from bashing publishers simply because they can’t turn on a dime. Holton and her co-panelists (including Web design guru Jeffrey Zeldman) pointed out that the publishing process may seem unwieldy and redundant from the sidelines, but it holds tremendous intrinsic value beyond nostalgia. The world hasn’t necessarily passed publishing by, it just has created multiple new intersecting markets. What’s wrong with that?

In nearly any discussion of books these days, the argument usually devolves into either/or. Either the publishers get with the program or else. That “or else” can be a monotonous drum beat at SXSWi that drowns out genuine dialog. But for a moment, it felt in the convention center as if the attendees forgot what the program was or how it might be implemented. It felt like, briefly, all was forgiven.”

Read the full piece here.

Shelli (@srjohannes) from Market My Words has a two-part interview (part one, part two) with FSM’s Creative Development & Marketing Director Ariel Aberg-Riger about marketing The Amanda Project. It’s quite long (but chock full)! A small taste:

What are the top 3 reasons The Amanda Project interactive model works for readers?

1. Most importantly, it’s an amazing, well-written story. We have fantastic, bestselling YA authors like Melissa Kantor and Laurie Stolarz working collaboratively to create a rich narrative core and to build Amanda’s world. It’s only with such a strong base that we are able to extend the story and invite our readers in to collaborate and interact as well. If they weren’t hooked in the first place, they wouldn’t care!
2. It’s a structured creative environment. We find that although the sky really is the limit in terms of what you can invent and who you can be on The Amanda Project, our readers and writers create most readily when we actually impose certain constraints. For example, every Friday we publish a new story on the site, and each week’s story ends with a call to action that asks a very specific question (e.g. Have you ever lied to make people like you? Is this Amanda’s purple ink?) which we find both lowers the barrier to entry for participation (aka the blank page effect), as well as creates a much more cohesive direction for the continuation of the story.
3. It’s universal. The Amanda Project deals with issues all teen girls (and anyone, really) can relate to – identity, friendship, difficult decisions, loyalties, secrets, the drama of high school life – so it’s easy to lose yourself in the character you create, and really immerse yourself in Amanda’s world.

The Amanda Project is teaming up with AOL’s teen blog JSYK and HarperTeen to host a week-long clue hunt! Every day this week JSYK is posting a hint to a daily clue. Want to test your clue hunting prowess? Here’s the link to Clue #1! Readers are playing for both the chance to win prizes of a material variety (signed copies of Invisible I, a pink iPod Nano) as well as narrative goodies (the chance to finally discover how main character Hal Bennett got to Crab Apple Hill that fateful night!)

We’ll continue adding links to the hints here as they roll in….Good luck Sherlocks!

UPDATE: Here’s Clue #2, Clue #3, and Clue #4 – Remember you need them all to solve Friday’s big puzzle!

(More about the contest via @JSYK)

Today’s NYT mentions The Amanda Project in its front page article “Curling Up with Hybrid Books, Videos Included:”

The children’s division of HarperCollins recently released the first in a young-adult mystery series called “The Amanda Project,” and has invited readers to discuss clues and characters on a Web site. As the series continues, some of the reader comments may be incorporated into minor characters or subplots.

Susan Katz, publisher of HarperCollins Children’s Books, predicted that “there is going to be a popular kind of literature where the author is seen as the leader of a large group and will pick and choose from these suggestions” by readers.

Read the full article here.

UPDATE: Book Case (a blog by the editors of BookPage) has a great post about The Amanda Project including a summary of Invisible I, the TAP video, and commentary on the NYT piece. Check it out!

Common Sense Media, the well-respected, non-partisan, not-for-profit organization that provides media reviews for families and educators recently reviewed Invisible I and The Amanda Project and gave it 4 stars! Calling it a “compelling, quirky onion of a mystery” the review goes on to say:

The writing and the book design are both beautiful. Main characters are smart, resilient, and optimistic — Kantor’s dialogue is spot on, and the characters will resonate with readers. Callie’s life is a roller coaster, and yet her new-found friendships empower her. Amanda’s disappearance seems to lead to more secrets and more revelations at the same time, and Callie finds the strength, and the support, to make some big changes in her life. Courage leads to confrontations that help many people; but Amanda is still missing.

This is a cliffhanger that will have readers anxiously awaiting the next book, and the Web site may inspire them creatively.

Check out the full review, and learn more about Common Sense Media!

Bookselling This Week talked to FSM CEO Lisa Holton about the launch of the first book in The Amanda Project- Invisible I.

“First and foremost, the book is a great read and a fun handsell…It’s a perfect choice for Teen Book Clubs, Mother/Daughter Book Clubs, or for avid readers who love to write as well,” said Holton. “And if you look in the back of the book, you’ll find the work of Lisa Strumm — a 17-year-old girl whose writing on the website was chosen for the first book.” (For her piece, Strumm, who lives in Plano, Texas, received an honorarium of a $100 gift certificate to her local indie bookstore, Legacy Books.)

To booksellers, Holton said, “Encourage your customers to write on the site, and perhaps they will be chosen for book two!”

Read the full piece here!

YPulse Managing Editor Meredith Sires virtually sat down with a bunch of us at Fourth Story – Lisa Holton, JillEllyn Riley, Ariel Aberg-Riger, and Melissa Kantor (author of Invisible I) – to discuss The Amanda Project.

YP: Melissa, what was it like shaping a story that would be left open to interpretation by the readers? Do you have any favorite mystery stories or other sources that served as inspiration?

TAP: I was a HUGE Nancy Drew fan as a kid, then moved on to other great mysteries (Agatha Christie, Sir Arthur Conan Doyle) and more popular/contemporary writers (Mary Higgins Clark). TV has definitely played a role in inspiring me (Veronica Mars, anyone?). In terms of the reader/writer relationship that The Amanda Project has created, I find the whole reader-input idea really exciting; as a writer, I normally have to wait to hear what my readers think until after the fact, when the book’s published, and I’ve moved on to another set of characters. So to have the opportunity to be in a dialogue (of sorts) with people who are excited about the characters I’m spending so much time with is a real thrill. I love that the identity a reader invented is included in “Invisible I.” What a cool moment for her AND for me! (MK)

Read the whole interview here, and be sure to leave a comment about your favorite mystery over at YPulse for a chance to win a free copy of Invisible I!

The Austin Children’s Book Examiner has an amazing review of The Amanda Project and Invisible I, calling it “the most innovative interactive fiction project from a major publisher yet:”

The first book in this series, Invisible I, is fantastic and gets you engrossed in the mystery right from the start.  The website is well designed and packed with fun and engaging features.  With eight books planned, one can only assume that more will be added to the site as well (such a dynamic website couldn’t stay the same for that long).  There is so much potential in this project and the idea that readers get to actually help create the mystery as it is written is really innovative and exciting.  It’s a perfect interactive project for a teen audience!  The ability to actually be a part of the story is fantastic and if HarperCollins starts to incorporate more multi-media content to the website as well it would be a sure winner.  There’s so much fun content both in the engaging book and the interactive website that The Amanda Project is really something to check out and keep an eye on as it continues to unfold!

Read the entire article here!