Fourth Story Media

Shelli (@srjohannes) from Market My Words has a two-part interview (part one, part two) with FSM’s Creative Development & Marketing Director Ariel Aberg-Riger about marketing The Amanda Project. It’s quite long (but chock full)! A small taste:

What are the top 3 reasons The Amanda Project interactive model works for readers?

1. Most importantly, it’s an amazing, well-written story. We have fantastic, bestselling YA authors like Melissa Kantor and Laurie Stolarz working collaboratively to create a rich narrative core and to build Amanda’s world. It’s only with such a strong base that we are able to extend the story and invite our readers in to collaborate and interact as well. If they weren’t hooked in the first place, they wouldn’t care!
2. It’s a structured creative environment. We find that although the sky really is the limit in terms of what you can invent and who you can be on The Amanda Project, our readers and writers create most readily when we actually impose certain constraints. For example, every Friday we publish a new story on the site, and each week’s story ends with a call to action that asks a very specific question (e.g. Have you ever lied to make people like you? Is this Amanda’s purple ink?) which we find both lowers the barrier to entry for participation (aka the blank page effect), as well as creates a much more cohesive direction for the continuation of the story.
3. It’s universal. The Amanda Project deals with issues all teen girls (and anyone, really) can relate to – identity, friendship, difficult decisions, loyalties, secrets, the drama of high school life – so it’s easy to lose yourself in the character you create, and really immerse yourself in Amanda’s world.

The Amanda Project is teaming up with AOL’s teen blog JSYK and HarperTeen to host a week-long clue hunt! Every day this week JSYK is posting a hint to a daily clue. Want to test your clue hunting prowess? Here’s the link to Clue #1! Readers are playing for both the chance to win prizes of a material variety (signed copies of Invisible I, a pink iPod Nano) as well as narrative goodies (the chance to finally discover how main character Hal Bennett got to Crab Apple Hill that fateful night!)

We’ll continue adding links to the hints here as they roll in….Good luck Sherlocks!

UPDATE: Here’s Clue #2, Clue #3, and Clue #4 – Remember you need them all to solve Friday’s big puzzle!

(More about the contest via @JSYK)

Today’s NYT mentions The Amanda Project in its front page article “Curling Up with Hybrid Books, Videos Included:”

The children’s division of HarperCollins recently released the first in a young-adult mystery series called “The Amanda Project,” and has invited readers to discuss clues and characters on a Web site. As the series continues, some of the reader comments may be incorporated into minor characters or subplots.

Susan Katz, publisher of HarperCollins Children’s Books, predicted that “there is going to be a popular kind of literature where the author is seen as the leader of a large group and will pick and choose from these suggestions” by readers.

Read the full article here.

UPDATE: Book Case (a blog by the editors of BookPage) has a great post about The Amanda Project including a summary of Invisible I, the TAP video, and commentary on the NYT piece. Check it out!

Common Sense Media, the well-respected, non-partisan, not-for-profit organization that provides media reviews for families and educators recently reviewed Invisible I and The Amanda Project and gave it 4 stars! Calling it a “compelling, quirky onion of a mystery” the review goes on to say:

The writing and the book design are both beautiful. Main characters are smart, resilient, and optimistic — Kantor’s dialogue is spot on, and the characters will resonate with readers. Callie’s life is a roller coaster, and yet her new-found friendships empower her. Amanda’s disappearance seems to lead to more secrets and more revelations at the same time, and Callie finds the strength, and the support, to make some big changes in her life. Courage leads to confrontations that help many people; but Amanda is still missing.

This is a cliffhanger that will have readers anxiously awaiting the next book, and the Web site may inspire them creatively.

Check out the full review, and learn more about Common Sense Media!

Bookselling This Week talked to FSM CEO Lisa Holton about the launch of the first book in The Amanda Project- Invisible I.

“First and foremost, the book is a great read and a fun handsell…It’s a perfect choice for Teen Book Clubs, Mother/Daughter Book Clubs, or for avid readers who love to write as well,” said Holton. “And if you look in the back of the book, you’ll find the work of Lisa Strumm — a 17-year-old girl whose writing on the website was chosen for the first book.” (For her piece, Strumm, who lives in Plano, Texas, received an honorarium of a $100 gift certificate to her local indie bookstore, Legacy Books.)

To booksellers, Holton said, “Encourage your customers to write on the site, and perhaps they will be chosen for book two!”

Read the full piece here!

YPulse Managing Editor Meredith Sires virtually sat down with a bunch of us at Fourth Story – Lisa Holton, JillEllyn Riley, Ariel Aberg-Riger, and Melissa Kantor (author of Invisible I) – to discuss The Amanda Project.

YP: Melissa, what was it like shaping a story that would be left open to interpretation by the readers? Do you have any favorite mystery stories or other sources that served as inspiration?

TAP: I was a HUGE Nancy Drew fan as a kid, then moved on to other great mysteries (Agatha Christie, Sir Arthur Conan Doyle) and more popular/contemporary writers (Mary Higgins Clark). TV has definitely played a role in inspiring me (Veronica Mars, anyone?). In terms of the reader/writer relationship that The Amanda Project has created, I find the whole reader-input idea really exciting; as a writer, I normally have to wait to hear what my readers think until after the fact, when the book’s published, and I’ve moved on to another set of characters. So to have the opportunity to be in a dialogue (of sorts) with people who are excited about the characters I’m spending so much time with is a real thrill. I love that the identity a reader invented is included in “Invisible I.” What a cool moment for her AND for me! (MK)

Read the whole interview here, and be sure to leave a comment about your favorite mystery over at YPulse for a chance to win a free copy of Invisible I!

The Austin Children’s Book Examiner has an amazing review of The Amanda Project and Invisible I, calling it “the most innovative interactive fiction project from a major publisher yet:”

The first book in this series, Invisible I, is fantastic and gets you engrossed in the mystery right from the start.  The website is well designed and packed with fun and engaging features.  With eight books planned, one can only assume that more will be added to the site as well (such a dynamic website couldn’t stay the same for that long).  There is so much potential in this project and the idea that readers get to actually help create the mystery as it is written is really innovative and exciting.  It’s a perfect interactive project for a teen audience!  The ability to actually be a part of the story is fantastic and if HarperCollins starts to incorporate more multi-media content to the website as well it would be a sure winner.  There’s so much fun content both in the engaging book and the interactive website that The Amanda Project is really something to check out and keep an eye on as it continues to unfold!

Read the entire article here!

Invisible I, the first book in The Amanda Project series is now in stores! Written by Melissa Kantor (under the series pen name Stella Lennon), Invisible I tells Amanda’s story from Callie’s point of view.

Callie Leary has exactly one thing, and one thing only, in common with Nia Rivera and Hal Bennett: They were each chosen by Amanda to be her guide. When Amanda arrived at Endeavor High, she told Callie she moves around a lot and always picks one person to help her navigate the choppy waters of a new school. Why did Amanda lie?

Following a course that they suspect Amanda deliberately plotted, Callie, Nia, and Hal piece together some cryptic clues. But they find more questions than answers and quickly realize that before they can figure out what happened to Amanda—the girl who changed their lives—they’ll need to solve the most important mystery of all: Who is Amanda Valentino?

Browse inside, and read the first 8 chapters here!

Calling Invisible I a “carefully crafted whodunit…which will compel readers to pick up the subsequent books,” Publishers Weekly gives the first book in The Amanda Project series a starred review:

invisible i Stella Lennon. HarperTeen, $16.99 (352p) ISBN 978-0-06-174212-5

There are far too many scintillating, hand-clenching facets to this carefully crafted whodunit to count. Doors are purposefully left open and clues expertly planted (in the book’s text, artwork—even the endpapers—and on a dedicated Web site readers can explore), all of which will compel readers to pick up the subsequent books in the interactive Amanda Project series. (The books, all appearing under the name Stella Lennon, will be written by various authors, with Melissa Kantor [Girlfriend Material] kicking things off.) In the opener, three unlikely allies—narrator Callie, a member of the exclusive “I-Girls” clique; Nia, the “biggest freak in the ninth grade”–cum–hidden beauty; and Hal, an “uber-cool” artist—are brought together as they attempt to find 15-year-old Amanda, who has disappeared. The story unfolds at just the right pace to build curiosity, but not overwhelm with unanswered questions (Why did Amanda tell Callie, Nia and Hal three separate stories about her past? What’s up with the animal totems she gives them?). If there’s too much high school social politics at points, the catty backstabbing is unlikely to distract most readers from the mind-bending mystery shrouding Amanda’s whereabouts. Ages 12–up. (Sept.)

(via Publishers Weekly)

HarperCollins UK recently announced their partnership with Fourth Story Media through an interactive online press release which has been picked up by The Bookseller and Pratham Books among others.

From Rachel Denwood, publishing director for HCUK’s children’s books, in The Bookseller:

“We’re delighted to join our US colleagues and 4th Story Media on this fantastic venture, the first of its kind for teenage girls. Each element is brilliantly conceived and delivered, but it was the quality of the books that got me so excited about this series. A pitch-perfect voice, a really strong and unusual story – plus cool, compelling characters: this is commercial teen fiction at its very best.”

For more information, view the interactive press release, and read the entire Bookseller article.