The above video caught our eye when Aaron Brashear and Pablo Medina played it during their talk – Print Design Now – at TODA last night.

As Chris Anderson, Wired’s Editor-In-Chief says:

“We’ve been waiting for an opportunity to use all these visual tools at our disposal to tell these stories in a way that is efficient, that is multi-dimensional. But, we also think it’s an opportunity to reset the economics for the first time. People may value this experience so much that they pay for it.”

We recommend watching the whole thing (it’s not that long, and there is some sweet music), but at least check out the:

• Dual access navigation (sidescroll from page to page, downscroll to dig deeper into a story) – 1:50
• Interactive ads (check out the spinny car) – 1:35

It’s pretty hot.

Some tweet treats we’ve loved:

• My Milk Toof: A story about the adventures of a small tooth named Ickle, and his buddy Lardee told through daily pictures (see photo)
• Purefold: Ridley Scott’s new project that will scan social networking sites for online conversations across social media to be “used by brands as the basis for storylines that are fleshed out and rewritten by professional scriptwriters.”
• The Wikipedia pages on Folklore, and Transmedia Storytelling
• Guillermo Del Toro’s quote about the Story Engine: “In the next 10 years, we’re going to see all the forms of entertainment – film, television, video, games, and print – melding into a single-platform ’story-engine.’”
• Blabberize: Make photos talk!
• One-Sentence: True stories told in one sentence.

Skeleton Creek is Real (from The Land of Elyon’s Patrick Carman) is a ghost story told through both journal entries (published by Scholastic) and short videos hosted at www.skeletoncreekisreal.com. The first book came out February 10th, with a sequel to follow this September.

Read more: Patrick Carman’s print-video hybrid targets readers for a digital age (Seattle PI)

(via YPulse)

Brothers and sisters, we are gathered here today to mourn the death of Story. As you may have heard, it’s kaput—or, at the very least, terminally ill, wracked by videogames, wikis, recaps, talkbacks, YouTube, ADD, and the rise of a multiplatform, multipolar, mashup-media culture.

So begins Scott Brown’s satiric eulogy to the classic Freytag Pyramid model of storytelling in this month’s issue of Wired. With Freytag buried, Brown steps in with a model of his own making – Brown’s Ziggurat (in 4-D!)^tm. To “stress-test” the Ziggurat, Brown runs the “classic hero’s journey,” (Die Hard, natch), through both story machines and parses the chunks. While the Freytag view is bor-ing, the Ziggurat’s breakdown includes a pre-movie ARG, Tumblr blog, XBox game, Sprite commercial, and real time tweets. And, to top it all off, the whole thing ends with the Mymax^tm, “a hot Escher mess of narrative possibilities suggested by you, the audience.”

(via Wired)

Each submission costs $10, with “packages” available ($40/5 submissions, and $75/11 submissions). Every submission that is chosen and posted will win $2,000, and one winner will receive $5,000 at the end of the process to help rewrite the script and attend the 2009 LA Film Festival.

The premise?

Determined to be a high-level Jason Bourne type operative, an awkward teenager enlists the help of a mysterious, supposed ex-CIA agent in his hometown and finds himself entangled in a dangerous plot that is way over his head.

Hmmmn. The first ten pages will be posted on January 26th.

(via Springwise)

Our plan is for this to be a day of talking and doing – examining the role of the book as an object and as a delivery mechanism for content. We’re inviting authors, typographers, cover designers, printers, technologists, retailers, literary agents, publishers and geeks to come along and consider if and how technology can transform and perhaps improve on The Book. Will print on demand mean the end of the bookshop? Will ebook technology allow everyone to be their own publisher? Will printed books go the way of vinyl and become collectors objects? Are games the new novels? And does format matter or, to paraphrase Berry Gordy, is it what in the groove that counts?

Participants and guests will choose the agenda for the day, breaking into groups to discuss and create. Jeremy Ettinghausen, Director of Digital at Penguin & a listed participant, was behind last year’s We Tell Stories – a storytelling experiment that sought to create stories designed specifically for the internet.

From Jeremy’s post on the Penguin blog today:

It’s quite hard to know what to expect from Bookcamp which is now only a few days away… we’re hoping to see lots of things people have made or hear them discuss what they might like to make in the future. I’m looking forward to following discussions about how we get children hooked on reading, hearing about authors’ fear of the internet and learning why everything on the internet is the opposite of how it is in print! And I’m excited to meet some new people who share an interest in and passion for books and stories and, yes, technology.

(via PSFK)