Fourth Story Media » stats http://www.fourthstorymedia.com A fresh perspective in storytelling Thu, 11 Mar 2010 21:36:56 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Younger, Single, Tech-Savvy Liberals Tend to Share More Online (duh) http://www.fourthstorymedia.com/2008/11/06/younger-single-tech-savvy-liberals-tend-to-share-more-online-duh/ http://www.fourthstorymedia.com/2008/11/06/younger-single-tech-savvy-liberals-tend-to-share-more-online-duh/#comments Thu, 06 Nov 2008 15:44:52 +0000 admin http://www.fourthstorymedia.com/?p=252 Rubicon Consulting recently conducted a broad survey of US web users and found that about 80% of user-generated content online is produced by about 9% of users. 65% are passive readers that contribute only about 20% of the content. And 9% are “pure lurkers” who never contribute any content.

The most frequent contributors?

  • Younger than typical web users. Half of the web’s most frequent contributors are under age 22.
  • More ethnically diverse
  • More technically skilled
  • More likely to be single
  • More likely to work in technology, entertainment, or communication companies
  • More likely to be Democrats

(via Media Post, registration req.)

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