November 6, 2008
Younger, Single, Tech-Savvy Liberals Tend to Share More Online (duh)
Rubicon Consulting recently conducted a broad survey of US web users and found that about 80% of user-generated content online is produced by about 9% of users. 65% are passive readers that contribute only about 20% of the content. And 9% are “pure lurkers” who never contribute any content.
The most frequent contributors?
- Younger than typical web users. Half of the web’s most frequent contributors are under age 22.
- More ethnically diverse
- More technically skilled
- More likely to be single
- More likely to work in technology, entertainment, or communication companies
- More likely to be Democrats
(via Media Post, registration req.)