Editoras Online recently launched a guerilla ad campaign to promote their online store by posting over 4,000 QR code stickers all over São Paulo. The codes each led to sentences of either love or hate, generated by their Twitter feed. Editoras then produced a “living” book made up entirely of these QR codes that refreshes on a weekly basis. The book is sold exclusively on Editoras Online.
No longer limited to catch phrases and mini alligators, 2d code is reporting that the world’s first multimedia novel as a t-shirt has just been published:
“Winksite have teamed up with author Alexander Besher to publish his latest novel “The Manga Man”, not as a book but as a T-shirt . The “Manga Man” T-shirt (photo below) displays a QR Code that links to a mobile site from which a prospective reader can display the narrative directly. There is much more to this than appears at first sight and you can read more on Winksite CEO David Harper’s blog.”
Although the design and tag line are a bit lacking (what is that climbing thing? “sayonara you’re about to be digitized”???), I love the idea of using QR codes in innovative ways. Especially in support of a larger narrative.
