Fourth Story Media

It’s been a busy month here at Fourth Story!

On May 18th, Lisa Holton spoke at MIT’s Sandbox Summit on a panel about innovative approaches in children’s digital books with Peter H. Reynolds (Children’s book author & illustrator and founder of FableVision), and Ben Vershbow (Digital Producer, NYPL), moderated by Alexandra Kennedy (Executive Director of The Eric Carle Museum of Picture Book Art).

And on May 26th, Ariel Aberg-Riger, spoke at YPulse’s Youth Marketing Mashup on the panel “Multimedia Narratives: Engaging Youth on Multiple Screens” with Jordan Levin (CEO, Generate), Craig Bland (VP Strategic Partnerships & Content, Alloy), and R. Eric Lieb (Partner, Blacklight Transmedia), moderated by Mashable’s Ben Parr.

Both panels (and conferences!) were incredibly invigorating, covering everything from new distribution models to the importance of authenticity to managing sustained engagement. But, as Publisher’s Weekly picked up in it’s coverage “Regardless of Screen, Story Still Matters” – no matter what shape the future may take, good storytelling remains at the core, possibly more important now than ever.

Are you heading to the always invigorating SXSW Interactive this year?  Are you obsessed with the future of publishing? Storytelling? Print media? Digital media? Writing? Reading? Words? Awesomeness? Be sure to check out New Publishing & Web Content on Saturday March 13th @ 5PM CT in Ballroom A. Hosted by Happy Cog’s Jeffrey Zeldman, the panel will “explore the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services.”

Fantastic (if we do say so ourselves) panelists include:

• Lisa Holton – CEO + Founder, FSM
• Erin Kissane – Web Project + Community Manager, FSM / Blogger, Incisive.nu
• Mandy Brown – Creative Director, Etsy
• Paul Ford – Novelist / Blogger, FTrain.com / Editor, Harper’s

Hope to see you there!