Fourth Story Media

A great collection of Coraline ads and marketing efforts on the Wieden and Kennedy blog.

Think long term, think organic, think partnership. That’s the message Mobile Youth is promoting in their recent long post about successful youth marketing strategies.

Engaging youth is no longer about short term spiking (ie campaigns), but a focus on long term creation…make youth feel significant, make them feel they belong.

They define the practice as partnership marketing, and go on to break down three successful strategies for marketing to youth:

1. Customer Service: good customer service – aka real human contact – is key.
2. Value Communication: Show that you care. Youth increasingly seek out companies and brands that display a set of core values similar to their own world view.
3. Event Creation: Not just sponsoring events from afar, but actually actively creating events lies at the heart of the most savvy of youth brands. Red Bull, Jones Soda, Boost Mobile (see above video) and Nike are all died-in-the-wool event creators.

(via Mobile Youth)

No longer limited to catch phrases and mini alligators, 2d code is reporting that the world’s first multimedia novel as a t-shirt has just been published:

“Winksite have teamed up with author Alexander Besher to publish his latest novel “The Manga Man”, not as a book but as a T-shirt . The “Manga Man” T-shirt (photo below) displays a QR Code that links to a mobile site from which a prospective reader can display the narrative directly. There is much more to this than appears at first sight and you can read more on Winksite CEO David Harper’s blog.”

Although the design and tag line are a bit lacking (what is that climbing thing? “sayonara you’re about to be digitized”???), I love the idea of using QR codes in innovative ways. Especially in support of a larger narrative.

Check out 2d’s site to find out more.