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	<title>Fourth Story Media &#187; magazines</title>
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	<description>A fresh perspective in storytelling</description>
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		<title>Wired + Adobe Air Demo a New Way of Reading for the iPad</title>
		<link>http://www.fourthstorymedia.com/2010/02/25/wired-ipad-demo/</link>
		<comments>http://www.fourthstorymedia.com/2010/02/25/wired-ipad-demo/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:34:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.fourthstorymedia.com/?p=739</guid>
		<description><![CDATA[
The above video caught our eye when Aaron Brashear and Pablo Medina played it during their talk &#8211; Print Design Now &#8211; at TODA last night.
As Chris Anderson, Wired&#8217;s Editor-In-Chief says:
&#8220;We&#8217;ve been waiting for an opportunity to use all these visual tools at our disposal to tell these stories in a way that is efficient, [...]]]></description>
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<p>The above video caught our eye when <a href="http://www.lostinbrooklyn.com/">Aaron Brashear</a> and <a href="http://www.cubanica.com/">Pablo Medina</a> played it during their talk &#8211; Print Design Now &#8211; at <a href="http://www.toda.com">TODA</a> last night.</p>
<p>As Chris Anderson, <a href="http://www.wired.com">Wired</a>&#8217;s Editor-In-Chief says:</p>
<blockquote><p>&#8220;We&#8217;ve been waiting for an opportunity to use all these visual tools at our disposal to tell these stories in a way that is efficient, that is multi-dimensional. But, we also think it&#8217;s an opportunity to reset the economics for the first time. People may value this experience so much that they pay for it.&#8221;</p></blockquote>
<p>We recommend watching the whole thing (it&#8217;s not that long, and there is some sweet music), but at least check out the:</p>
<ul>
<li>Dual access navigation (sidescroll from page to page, downscroll to dig deeper into a story) &#8211; 1:50</li>
<li>Interactive ads (check out the spinny car) &#8211; 1:35</li>
</ul>
<p>It&#8217;s pretty hot.</p>
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		<title>Glam Edits Your Tweets, Gets Advertisers On Board</title>
		<link>http://www.fourthstorymedia.com/2009/02/24/glam-edits-your-tweets-gets-advertisers-on-board/</link>
		<comments>http://www.fourthstorymedia.com/2009/02/24/glam-edits-your-tweets-gets-advertisers-on-board/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:52:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[edit]]></category>
		<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.fourthstorymedia.com/?p=417</guid>
		<description><![CDATA[This caught my eye this morning:
Women’s publisher and advertising network Glam is seeking to make money by editing streams from Twitter, Friendfeed and Facebook’s status updates.
During the Oscars (it&#8217;s second run with the idea &#8211; first tested over Fashion Week), Glam&#8217;s entertainment editors edited down the standard #Oscars Twitter feed into a widget on their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fourthstorymedia.com/wp-content/uploads/2009/02/glamor_widget2.jpg"><img class="alignleft size-full wp-image-422" title="glamor_widget2" src="http://www.fourthstorymedia.com/wp-content/uploads/2009/02/glamor_widget2.jpg" alt="" width="300" height="479" /></a><a href="http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money/">This</a> caught my eye this morning:</p>
<blockquote><p>Women’s publisher and advertising network <a id="rwhn" title="Glam" href="http://www.glam.com/">Glam</a> is seeking to make money by editing streams from Twitter, Friendfeed and Facebook’s status updates.</p></blockquote>
<p>During the Oscars (it&#8217;s second run with the idea &#8211; first tested over Fashion Week), Glam&#8217;s entertainment editors edited down the standard #Oscars Twitter feed into a widget on their homepage. <a href="http://www.glam.com/Oscars/">The result</a> was Glam approved commentary that advertisers felt comfortable with, leading Aveeno to sign on as a sponsor of the branded widget.</p>
<blockquote><p>The micro-blogging widgets are significant because they’re one of the first ways a company has tried to monetize microblogging through editing. Glam is calling its edited news wire “gWire.” Until now, microblogging has largely been either one-to-one or open to all. Glam lets both its own publishers and other <a id="uxea" title="third-party publishers embed on their websites" href="http://womantribune.com/">third-party publishers embed the widgets on their websites&#8230;</a></p>
<p>Publishers in Glam’s network using the widget get a share of the revenue generated by the advertising. Within “a few weeks,” even publishers outside the network will be able to receive payments, via micro-payments from PayPal.</p></blockquote>
<p>It will be really interesting to see if more magazines and news outlets go this monetized curating route in upcoming months. Venture Beat has Glam&#8217;s chief executive Samir Arora as saying that <span>the feature is best used when anchored to an offline event such as the Oscars since there’s not only a steady stream of commentary, but a sponsor can buy branding on everything from the widget box to the physical event itself to display ads on Glam’s sites, as well as ads on video modules.</span></p>
<p>(via <a href="http://venturebeat.com/2009/02/22/glam-edits-oscars-twitter-feed-and-makes-money/">Venture Beat</a>)</p>
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