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	<title>Fourth Story Media &#187; cross-media</title>
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		<title>Letters from Utrecht: Lisa Holton Reports Back</title>
		<link>http://www.fourthstorymedia.com/2008/11/14/letters-from-utrecht-lisa-holton-reports-back/</link>
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		<pubDate>Fri, 14 Nov 2008 20:39:43 +0000</pubDate>
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				<category><![CDATA[Conversations]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[cross-media]]></category>
		<category><![CDATA[Latest Posts]]></category>
		<category><![CDATA[publishing]]></category>

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		<description><![CDATA[I had the honor and privilege last week of speaking at a cross-media conference for Dutch publishers.  The conference was run by inCT, a magazine, website and publishing company focusing on technology innovation within the publishing industry.
It was a blast.
For starters, the conference was held in Utrecht, which should translate into “heaven.”   Not only is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fourthstorymedia.com/wp-content/uploads/2008/11/photo.jpg"><img class="alignright size-medium wp-image-296" title="utrecht_statue" src="http://www.fourthstorymedia.com/wp-content/uploads/2008/11/photo-225x300.jpg" alt="" width="225" height="300" /></a>I had the honor and privilege last week of speaking at a cross-media conference for Dutch publishers.  The conference was run by <a href="http://www.inct.nl/">inCT</a>, a magazine, website and publishing company focusing on technology innovation within the publishing industry.</p>
<p>It was a blast.</p>
<p>For starters, the conference was held in <a href="http://en.wikipedia.org/wiki/Utrecht_(city)">Utrecht</a>, which should translate into “heaven.”   Not only is it filled with cobblestone streets, picaresque canals, divine cafes and a community that bikes everywhere, but this is the statue in the center of the village.</p>
<p>The conference featured a variety of cross-media projects including a documentary filmmaker who was using Google Earth to extend the film’s exploration of the history of the Netherlands, and an executive from MTV Europe who discussed a TV/online property for kids.</p>
<p>I met some wonderful people, all exploring interesting ways to merge print and online media.  Piero Stanco, who runs <a href="http://www.kluitman.nl/view.php">Kluitman</a>, a successful children&#8217;s publishing company based in The Netherlands, particularly impressed me.</p>
<p>Unlike many other children&#8217;s publishers who create sites for multiple users, Kluitman decided to devote most of its site to children. As a result, it is chock full of great games, activities, and book-related information for kids. Piero is a true visionary; I look forward to watching how he evolves his Internet business.</p>
<p>One of the most interesting people at the conference was David Huijzer, the man who ran it.  A dynamic entrepreneur, David is passionate about publishing, digital technology, and the great dialogue taking place between them.</p>
<p>I urge everyone to check out <a href="http://www.inCT.nl">his site</a>, brush up on your Dutch (or use <a href="http://translate.google.com/translate_t#">google translate</a>), and get inspired by David and his vision for a digital publishing future.</p>
<p>And if you are ever in the neighborhood, make a side trip to Utrecht—you won’t want to leave.</p>
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