March 2, 2009
Skittles Goes Snarky Social Media Crazy
Skittles (as in Taste the Rainbow Skittles) has relaunched its website entirely as redirects to various social media sites. All of the links come up in the Skittles.com window, with a small Skittles branded nav box that allows you to flip around (see image).
A rundown of the linktastic possibilities that now comprise the site:
- Homepage (”Interweb the Rainbow”): Twitter search for the term “skittles”
- Products (”Package the Rainbow”): Wikipedia entry on Skittles
- Videos (”Watch the Rainbow”): YouTube Skittles channel
- Pictures (”Watch the Rainbow”): Flickr pics tagged “skittles”
- Chatter (”Chat the Rainbow”): Twitter search for the term “skittles”
- Friends: Facebook fan page
And, in true social media fashion, the tone is pretty snarky. For example, once you’ve lingered long enough, a little “get healthy” tab pops up telling you to do things like take a walk around – your legs will thank you for it – and, you don’t have to eat the Skittles, just use them for a maraca exercise class instead.
(via Buzzfeed)