Fourth Story Media
A fresh perspective in storytelling
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Traditionally, stories would be told through one medium. A film would exist as a film. A book would exist as a book. Now, the internet and new forms of technology are enabling storytellers to tell their stories not through one medium, but through every conceivable form of media.
— Michael Smith, CEO & Owner, Mind Candy and Perplex City
What We Are Reading
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Hipster Cash Brings Out Brands’ Arty Side
On the heels of Forbes’ proclamation that Hipsters (or “walking dollar bills”) will save the economy, Burger King is promoting its latest hipster-kid candy - Burger King Studio.
Part art gallery, park think-tank, with a dash of mad scientist’s experiments thrown in for good measure.
The physical studio (replete with skate park) is in Chicago, while the online studio has a blog with emerging artist interviews and profiles, and a store where users can customize sneakers and tees.
In a similar vein, Urban Outfitters announced last week that they are opening Space 15 Twenty this Friday, November 21st, in Los Angeles. Trendcentral is describing the space as “Part shopping mall, part gallery, part event space, part community gathering spot:”
Not just a hipster mall, the retail space will also serve as a community gathering place. Surrounding each retailer is a courtyard which will be utilized for both commerce and performances. Space 15 Twenty will be supporting local art schools, museums, radio stations, and businesses, including Art Center, MOCA, KCRW and Amoeba Records, and will be highlighting content from these sources. The courtyard space will also host flea markets and live events such as concerts, art shows, and film series. In addition, a permanent gallery space will host difference collections ranging from fashion and photography to paintings and independently-published books.
International Press Picks Up The Amanda Project
Following Lisa Holton’s recent presentation at the InCT 2008 conference in Utrecht, a number of international blogs and magazines have picked up the story of The Amanda Project and Fourth Story Media.
- Frank Watching has a long rundown of the Lisa’s entire InCT presentation (in Dutch)
- Beat Internacional is featuring The Amanda Project trailer (in Catalan)
- InCT Magazine has a lengthy article about Lisa & the creation of Fourth Story Media (in Dutch)




