Fourth Story Media

Shelli (@srjohannes) from Market My Words has a two-part interview (part one, part two) with FSM’s Creative Development & Marketing Director Ariel Aberg-Riger about marketing The Amanda Project. It’s quite long (but chock full)! A small taste:

What are the top 3 reasons The Amanda Project interactive model works for readers?

1. Most importantly, it’s an amazing, well-written story. We have fantastic, bestselling YA authors like Melissa Kantor and Laurie Stolarz working collaboratively to create a rich narrative core and to build Amanda’s world. It’s only with such a strong base that we are able to extend the story and invite our readers in to collaborate and interact as well. If they weren’t hooked in the first place, they wouldn’t care!
2. It’s a structured creative environment. We find that although the sky really is the limit in terms of what you can invent and who you can be on The Amanda Project, our readers and writers create most readily when we actually impose certain constraints. For example, every Friday we publish a new story on the site, and each week’s story ends with a call to action that asks a very specific question (e.g. Have you ever lied to make people like you? Is this Amanda’s purple ink?) which we find both lowers the barrier to entry for participation (aka the blank page effect), as well as creates a much more cohesive direction for the continuation of the story.
3. It’s universal. The Amanda Project deals with issues all teen girls (and anyone, really) can relate to – identity, friendship, difficult decisions, loyalties, secrets, the drama of high school life – so it’s easy to lose yourself in the character you create, and really immerse yourself in Amanda’s world.