February 25, 2010
Wired + Adobe Air Demo a New Way of Reading for the iPad
The above video caught our eye when Aaron Brashear and Pablo Medina played it during their talk – Print Design Now – at TODA last night.
As Chris Anderson, Wired’s Editor-In-Chief says:
“We’ve been waiting for an opportunity to use all these visual tools at our disposal to tell these stories in a way that is efficient, that is multi-dimensional. But, we also think it’s an opportunity to reset the economics for the first time. People may value this experience so much that they pay for it.”
We recommend watching the whole thing (it’s not that long, and there is some sweet music), but at least check out the:
- Dual access navigation (sidescroll from page to page, downscroll to dig deeper into a story) – 1:50
- Interactive ads (check out the spinny car) – 1:35
It’s pretty hot.
March 2nd, 2010 at 10:29 pm
Thanks for the post. It was a huge “ta-da” when our friend John Hill sent us the link to add to our presentation (which evolves weekly). Adds the “new media”element to a traditional “print designer’s” tool belt.