Fourth Story Media

With early June bringing both Book Expo America (BEA) and Internet Week to the fine city of New York, Fourth Story Media was recently invited to speak on a few panels.

As part of School Library Journal’s Day of Dialog during BEA, Lisa Holton, FSM’s CEO & Founder, sat on the panel The Multiplatform Novel: From Print to Web to Social Networks. Moderated by librarian extraordinaire Lisa Von Drasek (who raved about how she couldn’t put down Invisible I), other panelists included Scholastic’s David Levithan, 39 Clues author Peter Lerangis, and Jennifer Cowan, author of Earthgirl. The conversation ranged from the process and challenges involved in creating multimedia series to the fundamental importance of strong narrative.

And, over Internet Week, Ariel Aberg-Riger, FSM’s Creative Development & Marketing Manager, spoke on the panel Beyond Facebook: How Will Today’s Students Use the Web of Tomorrow? Hosted by “the librarian of the internet” Finding Dulcinea, panelists included Unigo’s Jordan Goldman, Kate Hillis of Next Next Entertainment and Qwidget, James Rohrbach of Gulliver Go, and Inigral’s Michael Stanton. Focusing on ways to encourage user participation and user generated content, panelists discussed their start-ups and predicted how students will expect to interact with content, brands, and companies in the future.

For coverage of the panels, check out our press section.