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June 9, 2009

Living QR Code Book & Guerilla QR Campaign

Editoras Online recently launched a guerilla ad campaign to promote their online store by posting over 4,000 QR code stickers all over São Paulo. The codes each led to sentences of either love or hate, generated by their Twitter feed. Editoras then produced a “living” book made up entirely of these QR codes that refreshes on a weekly basis. The book is sold exclusively on Editoras Online.

Watch the video to learn more.

(via 2D Code)

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This entry was posted on Tuesday, June 9th, 2009 at 1:34 pm and is filed under Conversations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Living QR Code Book & Guerilla QR Campaign”

  1. Des livres “vivants”? « pintiniblog Says:
    December 27th, 2009 at 6:11 pm

    [...] (source) [...]

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