Fourth Story Media

A fresh perspective in storytelling

“The universe is made of stories, not atoms.”
—Muriel Rukeyser

Archive for June, 2009

June 23, 2009

Buffy vs. Edward

This has been floating around the internets for a few days, but it’s just too good not to post. We love you Buffy!

June 22, 2009

Fourth Story Media Internship Program

Do you love reading, writing, and telling stories? Are you interested in helping launch the first interactive, collaborative mystery for teen girls? Well, come work for us! We’re saving a seat for you.

Fourth Story Media is now accepting applications for our Summer Internship Program (July 1st – August 31st). Internships are part time (approximately 10-15 hrs/wk), with flexible schedules and the ability to work remotely.

There are three types of FSM internships – Editorial, Marketing, and Online Community Management/Tech. For more information on what each entails, as well as details about how to apply visit our Internship page.

June 10, 2009

The Amanda Project Hits the UK

HarperCollins UK recently announced their partnership with Fourth Story Media through an interactive online press release which has been picked up by The Bookseller and Pratham Books among others.

From Rachel Denwood, publishing director for HCUK’s children’s books, in The Bookseller:

“We’re delighted to join our US colleagues and 4th Story Media on this fantastic venture, the first of its kind for teenage girls. Each element is brilliantly conceived and delivered, but it was the quality of the books that got me so excited about this series. A pitch-perfect voice, a really strong and unusual story – plus cool, compelling characters: this is commercial teen fiction at its very best.”

For more information, view the interactive press release, and read the entire Bookseller article.

June 9, 2009

Internet Week & The Amanda Project

Spectrum has a great write-up of the Internet Week panel Beyond Facebook: How Today’s Students Will Use the Web of Tomorrow, which Fourth Story’s Ariel Aberg-Riger sat on last week.

The challenge, and perhaps opportunity, which Michael Staton noted, is to engage site visitors and charge for content. However, the key is not to sell content, but rather to sell a community’s trust.

While we have already seen this idea in practice with the likes of Yelp and Wikipedia, FSM took the concept to an entirely new level by using the Internet and new forms of technology to enable girls (ages 13 and up) to submit their own story lines to The Amanda Project. The premise behind The Amanda Project’s concept is to create online niche communities not only centered around a brand or product, but also around feelings and beliefs. The idea is for this to maximize user participation and partnership.

The article goes on to discuss The Amanda Project, and why one “former Hollywood film producer” thinks it “has the potential to be the most successful out of all the start-up ideas we heard from.”

Read the whole piece here!

UPDATE: Read more about the panel on Orient Lodge, PepsiCo’s Internet Week coverage, and Destination CRM.

UPDATE: Ariel has uploaded her slides from the panel, and findingDulcinea has uploaded videos of the panel.

June 9, 2009

‘Tis the Season of the Panel

With early June bringing both Book Expo America (BEA) and Internet Week to the fine city of New York, Fourth Story Media was recently invited to speak on a few panels.

As part of School Library Journal’s Day of Dialog during BEA, Lisa Holton, FSM’s CEO & Founder, sat on the panel The Multiplatform Novel: From Print to Web to Social Networks. Moderated by librarian extraordinaire Lisa Von Drasek (who raved about how she couldn’t put down Invisible I), other panelists included Scholastic’s David Levithan, 39 Clues author Peter Lerangis, and Jennifer Cowan, author of Earthgirl. The conversation ranged from the process and challenges involved in creating multimedia series to the fundamental importance of strong narrative.

And, over Internet Week, Ariel Aberg-Riger, FSM’s Creative Development & Marketing Manager, spoke on the panel Beyond Facebook: How Will Today’s Students Use the Web of Tomorrow? Hosted by “the librarian of the internet” Finding Dulcinea, panelists included Unigo’s Jordan Goldman, Kate Hillis of Next Next Entertainment and Qwidget, James Rohrbach of Gulliver Go, and Inigral’s Michael Stanton. Focusing on ways to encourage user participation and user generated content, panelists discussed their start-ups and predicted how students will expect to interact with content, brands, and companies in the future.

For coverage of the panels, check out our press section.

June 9, 2009

Early Invisible I Reviews Rolling In

Early reviews of Invisible I – the first book in The Amanda Project series – have started rolling in, and they’re great!

From the A Million Words blog:

By itself, this is a well-developed mystery with a really interesting protagonist. In addition to being the first of a new series, though, this is also an interactive project where readers can posit theories about Amanda, contribute music and art to the project website, and generally determine the trajectory of the series via the website www.theamandaproject.com. It’s a really cool idea and I’m excited to see what kind of response it gets. In any case, the book is great and I highly recommend it.

We’ll post more as they come in!

June 9, 2009

Mister Rogers Defends PBS to U.S. Senate

Spike Jonze’s new (and fantastic) blog We Love You So (created in anticipation of this Fall’s Where The Wild Things Are movie), recently posted this video of Mister Rogers defending PBS to the U.S. Senate in 1969. As they say, “have the tissues ready.”

June 9, 2009

Living QR Code Book & Guerilla QR Campaign

Editoras Online recently launched a guerilla ad campaign to promote their online store by posting over 4,000 QR code stickers all over São Paulo. The codes each led to sentences of either love or hate, generated by their Twitter feed. Editoras then produced a “living” book made up entirely of these QR codes that refreshes on a weekly basis. The book is sold exclusively on Editoras Online.

Watch the video to learn more.

(via 2D Code)