PW’s The New Storytelling
Publisher’s Weekly just released a long piece about Fourth Story Media, The Amanda Project, and multimedia children’s publishing.
From the piece:
Perched in a cozy top floor of a classic dot-com-like space—Fourth Story is in a former sail-making factory on a short cobblestoned street at New York City’s South Street Seaport—Holton exuded excitement. Having recently left corporate America—she stepped down as president of Scholastic Trade in 2007—she’s now focused on her current job, a deep multimedia YA series called The Amanda Project that HarperCollins is launching this fall. After last year’s launch of The 39 Clues, Scholastic’s elaborate book-series-wrapped-in-a-contest-connected-to-a-Web-site-with-play-along-trading-cards, the Amanda Project is primed to be one of the most ambitious multimedia children’s series to date.
Read the whole story here!
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