March 30, 2009
PW’s The New Storytelling
Publisher’s Weekly just released a long piece about Fourth Story Media, The Amanda Project, and multimedia children’s publishing.
From the piece:
Perched in a cozy top floor of a classic dot-com-like space—Fourth Story is in a former sail-making factory on a short cobblestoned street at New York City’s South Street Seaport—Holton exuded excitement. Having recently left corporate America—she stepped down as president of Scholastic Trade in 2007—she’s now focused on her current job, a deep multimedia YA series called The Amanda Project that HarperCollins is launching this fall. After last year’s launch of The 39 Clues, Scholastic’s elaborate book-series-wrapped-in-a-contest-connected-to-a-Web-site-with-play-along-trading-cards, the Amanda Project is primed to be one of the most ambitious multimedia children’s series to date.
Read the whole story here!
March 2, 2009
Skittles (as in Taste the Rainbow Skittles) has relaunched its website entirely as redirects to various social media sites. All of the links come up in the Skittles.com window, with a small Skittles branded nav box that allows you to flip around (see image).
A rundown of the linktastic possibilities that now comprise the site:
- Homepage (”Interweb the Rainbow”): Twitter search for the term “skittles”
- Products (”Package the Rainbow”): Wikipedia entry on Skittles
- Videos (”Watch the Rainbow”): YouTube Skittles channel
- Pictures (”Watch the Rainbow”): Flickr pics tagged “skittles”
- Chatter (”Chat the Rainbow”): Twitter search for the term “skittles”
- Friends: Facebook fan page
And, in true social media fashion, the tone is pretty snarky. For example, once you’ve lingered long enough, a little “get healthy” tab pops up telling you to do things like take a walk around – your legs will thank you for it – and, you don’t have to eat the Skittles, just use them for a maraca exercise class instead.
(via Buzzfeed)
