Fourth Story Media

Think long term, think organic, think partnership. That’s the message Mobile Youth is promoting in their recent long post about successful youth marketing strategies.

Engaging youth is no longer about short term spiking (ie campaigns), but a focus on long term creation…make youth feel significant, make them feel they belong.

They define the practice as partnership marketing, and go on to break down three successful strategies for marketing to youth:

1. Customer Service: good customer service – aka real human contact – is key.
2. Value Communication: Show that you care. Youth increasingly seek out companies and brands that display a set of core values similar to their own world view.
3. Event Creation: Not just sponsoring events from afar, but actually actively creating events lies at the heart of the most savvy of youth brands. Red Bull, Jones Soda, Boost Mobile (see above video) and Nike are all died-in-the-wool event creators.

(via Mobile Youth)