Fourth Story Media

From PW; Lynn Andriani 6/18/2008:

When Lisa Holton left her post as president of Scholastic Trade Publishing and Book Fairs in early fall 2007, she had the unprecedented experience of having managed the publication of Harry Potter and the Deathly Hallows under her belt. She had solid know-how about launching major children’s series, having originated and overseen development of The 39 Clues, Scholastic’s much buzzed-about book and Web-based venture, which launches this September. She also had a specific plan of what she wanted to do next in her career, and this week, she announced what that plan was: Fourth Story Media, a “studio” that integrates books and the Internet to develop children’s properties. Holton’s first book publishing partner will be one of her former employers: HarperCollins.